Guides on Amazon account health, compliance and fees
Practical guides for brands selling on Amazon.com, written by the people who handle the cases. Each guide names the Seller Central term, cites a dated source and says when it was last checked. Start with the cluster that matches your problem, or use the policy tracker and glossary as reference.
Account health & appeals
3 guides
Amazon Account Health Rating and Account Health Assurance: how they work in 2026
How Amazon's Account Health Rating works, why Healthy starts at 200 while Account Health Assurance needs 250 for 6 months, and what AHA gives you.
Amazon seller account suspended: what to do in the first 72 hours
A calm checklist for the first 72 hours after an Amazon suspension or deactivation notice: what to read, save, check and avoid before you appeal.
How to write an Amazon Plan of Action (POA) that Amazon can check
Root cause, corrective actions and preventive measures: how to write an Amazon Plan of Action, which documents to attach and how it changes by case type.
Product compliance
1 guide
Amazon product compliance requirements in 2026: what US regulators and Amazon ask for, by category
What US regulators and Amazon require by category in 2026: CPSC eFiling and CPCs, supplement cGMP, MoCRA, EPA pesticide rules, FCC IDs and lithium batteries.
Operations & access
1 guide
How to give an agency access to Seller Central in 2026
Agencies need Solution Provider Portal approval and your authorization, renewed every 365 days. Steps, roles to grant, revoking access and password risks.
Profit
2 guides
Amazon FBA fees and surcharges in 2026: dates, triggers and margin math
Every 2026 US FBA fee and surcharge that cuts into margin, with effective dates, what triggers each one and the formulas to size it per SKU.
Seven profit leaks in Amazon brands: The Missing Piece™ profit-leak framework
The seven places Amazon brands lose profit, with the symptoms, the Seller Central reports that show each leak and the first question to ask.
Buying guide
1 guide
How much does Amazon account management cost in 2026?
Published 2026 price ranges for Amazon account management, compliance retainers and appeals, what drives cost, what's excluded and what to ask any agency.
Non-US brands
1 guide
Selling on Amazon.com as a non-US brand: account, tax, import and product rules in 2026
How a brand outside the US sells on Amazon.com: unified account, identity checks, tax forms, payouts, importer of record, de minimis and US product rules.
Reference you can come back to
Amazon policy tracker
A dated log of Amazon and regulator changes that affect sellers, each linked to its source.
Amazon seller glossary
Seller Central terms defined in plain language, with the Spanish equivalents.
Free tools
Four free tools: a profit-leak scorecard, an Account Health Assurance checker, an FBA fee impact estimator and a compliance document checklist.