Amazon seller consulting for brands that sell on Amazon and beyond
LIVELE Consulting is custom-scoped advisory and implementation work for Amazon-first brands that also sell direct to consumer (D2C), on TikTok Shop, in retail or B2B. It covers six focus areas, from standard operating procedures (SOPs) and SKU-level P&L to pricing, channel strategy and regulatory readiness. Every engagement starts with a written problem, outcome, scope, timeline, owners and deliverables, and is priced on that scope. LIVELE Consulting never includes running your ad campaigns.
Consulting is not a catch-all retainer. LIVELE defines the business problem, desired outcome, scope, timeline, ownership and deliverables before implementation.
Six focus areas
Each area below lists the problems we see, typical deliverables and the representative scope.
Internal structure and optimization
SOPs, decision bottlenecks, chain of command, inventory and sourcing.
Financial flow and prioritization
SKU-level P&L, 80/20 analysis, KPI architecture and Power BI dashboards.
Offer and customer architecture
Pricing, catalog structure, B2C and B2B offers, opportunity mapping.
Sales and channel strategy
Returns, customer satisfaction (CSAT), bundles, cross-sell and the channel mix.
Digital growth and credibility
Website conversion, promotions, affiliates and advertising strategy.
Sustainability and readiness
Packaging, waste, certifications, regulatory readiness and resilience.
Internal structure and optimization
The usual sign: every listing change waits for the founder, reorders live in one spreadsheet, and nobody wrote down what happens when packaging changes.
Problems we see. Decision bottlenecks, an unclear chain of command, friction between operations and marketing, product waste, and inventory and sourcing decisions made without data.
Typical deliverables. SOPs for the processes that break most often (listing changes, reorders, packaging changes, inbound shipments), a decision map that says who approves what, an organizational structure for the next stage of growth, and a plan to digitize the manual steps.
Representative scope. Digitalization; customer persona; organizational structure; chain of command; decision bottlenecks; SOPs; process friction; product waste; inventory; sourcing; operational efficiency.
Financial flow and prioritization
The usual sign: revenue grows and cash doesn't, and nobody can say which ASINs pay for the rest once Fulfillment by Amazon (FBA) fees, returns, ad spend and the 3.5% fuel and logistics surcharge Amazon added to US FBA fulfillment fees on April 17, 2026 are counted.
Problems we see. No SKU-level P&L, margin analysis done once a year, KPIs that track sales but not contribution, and management reports nobody reads.
Typical deliverables. A SKU-level P&L, an 80/20 analysis of products and customers, a KPI architecture that runs from contribution margin down to the ASIN, a monthly management pack, and Power BI dashboards your team can maintain.
Representative scope. 80/20 analysis; P&L review; product profitability; margin analysis; resource prioritization; KPI architecture; management reporting; Power BI dashboards.
Offer and customer architecture
The usual sign: the catalog grew one product at a time, so variations, bundles and price points follow history rather than how buyers shop.
Problems we see. Weak offers at key price points, variation families that split reviews, B2B buyers paying B2C prices, and customer feedback that never reaches product decisions.
Typical deliverables. A catalog and variation map, a pricing architecture, a B2C and B2B offer structure, customer personas built from reviews and Voice of Customer data, a SWOT and an opportunity map.
Representative scope. Offer value; pricing; catalog structure; product categorization; B2C/B2B architecture; acquisition process; customer feedback; SWOT; opportunity mapping.
Sales and channel strategy
The usual sign: Amazon carries most of the revenue, and every other channel is an experiment nobody owns.
Problems we see. Returns rising with no clear reason, CSAT nobody measures, no contact with buyers after the sale, bundles and Frequently Bought Together pairings left to chance, and D2C or retail prices set without looking at Amazon.
Typical deliverables. A channel plan across Amazon, D2C, social commerce, retail and B2B, a bundle and cross-sell strategy, a returns reduction plan by return reason, and post-sale and customer service standards.
Representative scope. Sales cycle; returns; CSAT; customer service; post-sale; upsell and cross-sell; bundles; channel strategy across Amazon, D2C, social commerce, retail and B2B.
Digital growth and credibility
The usual sign: the D2C site, the social accounts and the affiliate links were each set up by a different freelancer, and nobody knows what any of them return.
Problems we see. Conversion friction on the website, a thin social footprint, promotions planned week to week, influencer and affiliate deals with no tracking, and brand credibility that stops at the Amazon listing.
Typical deliverables. A website optimization and maintenance plan, a promotions calendar, an affiliate and influencer program design, partnership targets, and an advertising strategy: channel mix, budget targets and KPIs for your agency or in-house team to run.
Not included. Running ad campaigns. Here, advertising strategy means strategy and budget targets, not campaign management.
Representative scope. Website optimization and maintenance; social footprint; promotions; advertising strategy; influencers; associates/affiliates; partnerships; brand credibility.
Sustainability and readiness
The usual sign: a retailer, a regulator or Amazon asks for a certification or a packaging change, and getting it done takes longer than the deadline allows.
Problems we see. Packaging that wastes material and adds fulfillment cost, no plan for the certifications buyers and retailers ask for, single-source suppliers, and regulatory requirements discovered late.
Typical deliverables. A packaging and sourcing review, a waste-reduction plan, a certification roadmap (which to pursue, in what order, with which accredited body), a regulatory readiness plan and a resilience map of suppliers and logistics. For Amazon.com product documents, see Compliance Management.
Representative scope. Sustainability opportunities; waste reduction; packaging and sourcing considerations; certifications; regulatory readiness; operational resilience.
Three ways to engage
Fees and length are set per engagement. TODO(owner): typical lengths or fee ranges, if you decide to publish them.
Diagnostic
We define the problem, set the baseline and deliver prioritized recommendations. For profit specifically, The Missing Piece™ is our fixed-format diagnostic.
Advisory
Regular working sessions with your leadership on decisions, KPIs and priorities, with written follow-ups. Your team does the work.
Implementation
We do the work, alone or alongside your team, with a written split of who owns what and the deliverables agreed before we start.
What you get in writing before we start
- The business problem, in one paragraph you agree with.
- The desired outcome, with the KPI and the baseline it is measured from.
- The scope, and what is out of scope.
- The timeline, with checkpoints.
- Ownership: what LIVELE does, what your team does, what is shared.
- The deliverables, listed by name.
Who LIVELE Consulting fits
Who it’s for
- Amazon-first brands doing roughly $1.5 million or more a year that also sell D2C, on TikTok Shop, in retail or B2B
- A defined problem: margin, structure, channel mix, offer or readiness
- Leaders who will assign an internal owner for the work
- Brands with a Missing Piece roadmap they want implemented
Who it’s not for
- An open-ended retainer to help with everything
- Ad campaign management (we set strategy, not campaigns)
- Legal, tax or bookkeeping services
- Ideas that don't yet have a product on the market
Price
LIVELE Consulting
Price: Custom scope
Custom scope across six focus areas, priced on the written scope before any work starts.
Included
- Diagnostic, advisory or implementation engagements, or a combination
- A written problem, outcome, scope, timeline, ownership and deliverables
- Deliverables your team can maintain after the engagement
Not included
- Ad campaign management
- Legal, tax and accounting services
- Open-ended retainers without a defined problem
Consulting questions
How is LIVELE Consulting priced?
LIVELE Consulting is priced per engagement, based on the scope agreed in writing: the problem, the outcome, the deliverables, the timeline and who does the work. There is no fixed monthly fee, because consulting is not a catch-all retainer. You see the scope and the price before any work starts. TODO(owner): typical engagement sizes, if you choose to publish them.
Do you only work on Amazon problems?
No. LIVELE Consulting is built for Amazon-first brands, but its six focus areas cover the wider business: structure and SOPs, SKU-level finance, offer and pricing, channels including D2C, TikTok Shop, retail and B2B, digital growth, and sustainability and readiness. Day-to-day Seller Central work sits in Amazon Services, and profit-leak diagnosis in The Missing Piece.
Does "advertising strategy" mean you will manage our ads?
No. In LIVELE Consulting, advertising strategy means the channel mix, budget targets and the KPIs your ads should hit. Your PPC agency or in-house team runs the campaigns. LIVELE doesn't manage PPC in any service line, which keeps our advice on catalog, compliance and margin independent of ad spend.
Can consulting follow The Missing Piece™ diagnostic?
Yes. The Missing Piece ends in a prioritized recovery roadmap with an owner, an investment and a timeline for each leak. Your team can execute the roadmap itself, or you can engage LIVELE Consulting to implement some or all of it. The diagnostic stands alone, and nothing in it requires a follow-on engagement.
Who does the implementation work?
That is set in the scope. LIVELE can do the work, your team can do it with our guidance, or we split it with a named owner on each side. We build deliverables such as SOPs, a SKU-level P&L or Power BI dashboards so your team can maintain them after the engagement ends.
Bring us the problem, not a wish list
Describe the business problem in a few lines. We'll reply with whether it fits one of the six focus areas and what a first scope could look like.
Sources
- Amazon Seller Forums, Fuel and logistics-related surcharge: FBA, MCF, and BWP in US and CA, April 2026.
Last verified October 7, 2026.