Account Health Assurance eligibility checker
LIVELE's Account Health Assurance (AHA) checker compares six answers with the eligibility rules Amazon has published. To qualify, a Professional seller keeps an Account Health Rating (AHR) of 250 or higher for at least 6 months, with no more than 10 days below 250, and keeps a valid emergency contact number on file. Enrollment is automatic and free. Amazon makes the final decision.
- No email needed to see your result.
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The checker
Six questions, about a minute. Keep the Account Health dashboard open in Seller Central if you can. The result is eligible, at risk or not eligible today, with what to do for each answer that needs work.
Eligible
Your answers match Amazon’s published eligibility rules
Amazon enrolls eligible Professional sellers in Account Health Assurance automatically and at no cost. Amazon says an enrolled account won’t be deactivated as long as you respond within 72 hours and work with it to resolve the issue, though it can still act immediately on serious violations such as fraud. AHA members can also use Seller Challenge for eligible listing-level decisions, and Amazon says Listing Protection reaches all US AHA sellers by the end of 2026.
At risk
You may qualify, but something needs checking
Your answers don’t break a published rule, but at least one of them is uncertain or leaves little room. Work through the items below, then run the check again.
Not eligible today
From these answers, the account doesn’t meet the rules today
At least one answer falls outside the criteria Amazon has published. The items below say which rule and what to do next. Most can be fixed, but eligibility takes 6 months at 250 or higher to build, so start with the rating.
You see the badge, so Amazon currently shows the account as enrolled. Read the result as a check on whether you are on track to stay in the program.
What your answers show
Account Health Assurance is for Professional sellers. An Individual plan does not qualify.
What to do: Move to the Professional plan if your volume justifies it, then run the check again.
Only Professional sellers qualify, and you are not sure which plan you are on.
What to do: Check the selling plan in your Seller Central account settings.
Your AHR is below 250, the Account Health Assurance bar.
What to do: Open the Account Health dashboard, list every item counting against the rating and resolve them one by one. Eligibility needs 6 months at 250 or higher, so the sooner the rating recovers, the sooner you can qualify.
If listings are already deactivated or Amazon has sent a notice with a deadline, deal with that before anything else.
What to do: Don’t submit anything to Amazon yet. Have someone senior read the notice first.
Eligibility depends on your current AHR, which you don’t have to hand.
What to do: Check the Account Health dashboard in Seller Central, then run the check again.
Your AHR meets the 250 bar with less than 50 points to spare. We flag anything under 300 as at risk: that is LIVELE’s rule of thumb, not an Amazon rule.
What to do: Review open items on the Account Health dashboard every week until the rating has more room.
Amazon asks for at least 6 months at an AHR of 250 or higher.
What to do: Keep the rating at 250 or higher and run the check again once you reach 6 months.
Eligibility needs 6 months at 250 or higher, and you are not sure how long it has been.
What to do: Note the date your AHR last went below 250. Keep a weekly log of the rating from now on.
Amazon allows no more than 10 days below 250.
What to do: Hold the rating at 250 or higher and keep a weekly log of it, so you can see when the 6-month window is clean.
You are within Amazon’s 10-day allowance below 250, but you have used part of it.
What to do: Find what pulled the rating under 250 and fix the cause so it doesn’t happen again.
Amazon allows no more than 10 days below 250, and you are not sure how many you have had.
What to do: Start a weekly log of your AHR so the next check has a clear answer.
Amazon requires a valid emergency contact number on file.
What to do: Add one in Seller Central today. It is the quickest item on this list to fix.
A valid emergency contact number is required, and you are not sure yours is current.
What to do: Check the number in Seller Central and call it once to confirm it reaches the right person.
What keeps an account in the program
- Don’t let the AHR fall below 250 for more than 10 consecutive days.
- Keep a verified emergency contact on file.
- Meet all regulatory compliance obligations.
- Respond to Amazon within 72 hours when it contacts you about an account issue.
- Resolve issues fully and avoid repeating the same policy issue.
Check it by hand
The rules the checker uses
- The account is on the Professional selling plan.
- The Account Health Rating is 250 or higher.
- It has stayed at 250 or higher for at least 6 months.
- It has spent no more than 10 days below 250.
- A valid emergency contact number is on file.
- Amazon enrolls eligible sellers automatically, at no cost.
- Any answer that breaks a rule in the list above means "not eligible today".
- If no rule is broken but an answer is "Not sure", your AHR is 250–299, or you have had 1–10 days below 250, the result is "at risk".
- If every rule is met with room to spare, the result is "eligible".
What keeps an account in the program
- Don’t let the AHR fall below 250 for more than 10 consecutive days.
- Keep a verified emergency contact on file.
- Meet all regulatory compliance obligations.
- Respond to Amazon within 72 hours when it contacts you about an account issue.
- Resolve issues fully and avoid repeating the same policy issue.
Last verified:
Sources
- Protect your account from deactivation with Account Health Assurance · Amazon Seller Forums (News_Amazon)
- Ask Amazon Recap: Account Health Management · Amazon Seller Forums (Amazon staff)
- Seller Challenge launches for Account Health Assurance · Amazon Seller Forums (News_Amazon)
- At Accelerate 2026, Amazon shares new AI tools as a force multiplier for independent sellers · Amazon
Amazon decides who qualifies for Account Health Assurance. This checker compares your answers with the rules Amazon has published; it does not read your account and is not legal advice. LIVELE is not affiliated with Amazon.
Keeping the rating at 250 or above is weekly work
Compliance Management includes Account Health and Performance Notification monitoring, policy violations, appeals and corrective actions, and a monthly compliance review. It costs $3,500/month and does not include PPC.
Where the rules come from
The eligibility rules and the conditions for staying in the program are listed inside the checker above, under “Check it by hand”, taken from Amazon's program announcement and an Ask Amazon recap (last verified October 7, 2026).
Why AHA status matters more in 2026
Amazon says an account in Account Health Assurance won't be deactivated as long as the seller responds within 72 hours and works with Amazon to resolve the issue. Amazon can still act immediately on serious violations such as fraud or deceptive, illegal or harmful activity. AHA now also gates two newer protections.
Seller Challenge. AHA members can ask Amazon to re-review eligible listing-level policy decisions after the standard appeal options are used up, up to three times every 180 days (Amazon Seller Forums, late 2025). It covers listing-level decisions, not account suspensions.
Listing Protection. Amazon announced at Accelerate 2026 that when a violation is flagged, the listing stays live while the seller resolves it. Amazon said it will reach all AHA sellers in the US by the end of 2026 and roll out worldwide in 2027 (Amazon, September 2026).
Both depend on keeping the rating at 250 or higher. That makes 250 a commercial threshold for a brand, not only a compliance one.
What the checker can't tell you
The checker does not read your account. It compares your answers with the rules Amazon has published, and Amazon decides who qualifies.
One rule of thumb is ours, not Amazon's: an AHR from 250 to 299 shows as "at risk" because it leaves less than 50 points above the bar. The result labels it as LIVELE's rule of thumb.
The result is not legal advice. LIVELE is not affiliated with Amazon.
Questions about Account Health Assurance
Do I have to apply for Account Health Assurance?
No. Amazon enrolls eligible Professional sellers automatically and free of charge. If your account meets the rules, there is no form to fill in.
Does an AHR of 250 mean my account is healthy?
Not on its own. 250 is the bar for Account Health Assurance. Amazon's Account Health Rating has its own status bands with different cut-offs, so read the status shown on your dashboard instead of treating 250 as the line between healthy and at risk.
Can Seller Challenge reverse an account suspension?
No. Seller Challenge covers eligible listing-level policy decisions, after the standard appeal options are used up. Account-level actions such as a suspension go through the appeal process, which is what an urgent case review prepares.
Can LIVELE get my account into AHA?
No one can enroll you; Amazon does it automatically when the rules are met. What we do is the work that keeps the rating at 250 or higher: monitoring Account Health, resolving policy violations, and writing appeals and corrective actions when something is flagged.
How often should I check my AHR?
Weekly at a minimum, and daily while the rating is close to 250. Amazon's rules allow only 10 days below 250, so a drop noticed at the monthly review can already have used most of that allowance.
How do I know if I'm already enrolled?
Amazon sends an enrollment email and shows an Account Health Assurance badge on the Account Health dashboard, around the "Call Me Now" button. If you see the badge, use the checker to see whether you are on track to keep it.